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TikTok is the largest social media company that has little reliance on a social graph.

A company has Business Model leverage when — after reaching some degree of scale — its core business sets it up extremely well to grow into higher gross margin adjacencies with market opportunities large enough to meaningfully impact the broader business.

One thing that complicates people’s willingness to devote their energy to vibrancy is context collapse, a term that Alice Marwick and I coined long ago. When a social media site grows slow and steady, it starts out for each user as a coherent context. Things get dicy over time as people struggle to figure out how to navigate divergent networks. But... See more

1. Creating opportunities for people to discover the community/project: Your goal here is to attract primarily intrinsically motivated community members as opposed to purely extrinsic reasons.

Gresham’s Law can explain why the median consumer reads low-quality information online. On the Internet, low-quality content drives out high-quality content, as the most wide-read articles are polarizing and emotionally jarring. First, they distort the truth by eliminating nuance and adding emotional charge to important topics. If you check almost

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- “I believe that writing is the biggest source of leverage that’s also open to everybody. Anyone with an internet connection, access to ideas, and the time to sit down and put their fingers on glass can publish something and reach the world with it.” – David Perell