sari

some of the biggest challenges faced by computers and human minds alike: how to manage finite space, finite time, limited attention, unknown unknowns, incomplete information, and an unforeseeable future; how to do so with grace and confidence; and how to do so in a community with others who are all simultaneously trying to do the same

The tools and means to learn are infinite, it’s the desire to learn that’s incredibly scarce

One technique developed by Sakichi Toyoda called  The Five Whys  can often help better identify the root problem by asking “why” to each subsequent answer of “What is the problem?” five times. Problems are rarely as simple as “users don’t click the ‘add-to-cart’ button.” If you dig further by focusing on specific user personas and resear

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A rising opportunity in this space are tools specifically designed for the ‘amateur’ marketer - an ‘easy button’ that would, in a couple of taps create the creative, let you test different versions, balance and optimize budget across several different channels and generally let the business owners focus on operating the business while someone else ... See more

Fitting in isn’t only about conforming to the group consensus. It also means demonstrating your loyalty to the group by rejecting any evidence that threatens its figurative honor

Two of the most important characteristics of good design are discoverability and understanding.

19. If you knew that in one year you would die suddenly, would you change anything about the way you are now living? Why?