crypto's killer feature is the least obvious: decentralized single sign-on people don't care about technology. they care about convenience.

Tweet From Cory Muscara

A KPI I would love to set for every CTO/CPO at a media org: reduce login-walls for existing subscribers. Every successful password entry should be a negative signal. If I’m a subscriber, ideally shouldn’t hit a login wall on the same device ever.

there is a "business as a service" product emerging for every content creator to be able to monetize across any vertical. from food to fashion, with a loyal audience, you can make/sell/fulfill branded [fill in blank] as a service with minimal friction and investment.

Low hanging fruit is a thing, but have you ever seen a low hanging apple you'd want to eat? They're either not ripe, or past their prime and filled with bees. The good stuff doesn't come easy, and is rarely just waiting to be picked. Meaningful progress is tough to reach.

Most important metrics to track when building a consumer business 👇

The issue is web3 discourse under-sells the power of the web, oversimplifies the benefits of a new architecture, and skips over meaningful hurdles (UX, security, trust, long-term economics). I think we confuse theories with actual user value props and sustainable business models.