The real genius behind Barbie's success wasn't the $150 million marketing budget.
Prior to the film's launch, Mattel (owner of Barbie) pushed their licensing agreements to 100+ brands.
Its why they felt *everywhere*
Brands that collaborated include:
- AirBnB (rent Ken's dream… Show more
Wikipedia was, in some ways, the first Media DAO (I'm not the first person to say this)
I listened to co-founder of Wikipedia @jimmy_wales speak last week
He said something I keep thinking about, so I gotta do a quick thread 🧵
Today I'm announcing the first build of a new tool that will change DeFi forever.
In a world plagued by scams and rug-pulls, community-run Sybil-resistance is extremely important. ENS blazed this path, but now it's time for the ENS of DeFi knowledge:
Introducing: Lobby Wiki 🧵