sari

The insatiable desire for consumers to own nice things was suddenly interrupted by the coming of COVID-19, and experts are predicting a brutal contraction of up to one-third of the current luxury good market size this year.

Today, there are a handful of ways creators monetize their online content. While not fully exhaustive, the most popular and widespread mechanisms are 1) Advertisements 2) Subscriptions 3) One-Off Sales/Donations 4) Brand Sponsorships & Influencer Marketing and 5) Affiliate Marketing.

If this all sounds overly theoretical and not at all applicable to your lived experience, then fine. But how often have you gone back to read an old edition of your favorite newsletter? Why bother when you’ll have a new one tomorrow?

Mark: phones, TVs, etc try to deliver experiences that feel high fidelity but at no point you feel like you are in it....  You can't have side conversations on Zoom. 

The research points to two ways to constrain a marketplace: (1) by geography, and (2) by category. If the offering requires supply and demand to be in the same physical location, the constraint is always geographical (e.g. a limited set of markets). Otherwise, it’s category-based (e.g. handmade goods).