sari

We’re in the early stages of the next structural evolution, from 2.0 to 3.0.

A natural question given the number of subscription businesses that are out there is “have we hit peak subscription?”

Big tech platforms, e-commerce, and retail companies haven’t been acquiring direct-to-consumer brands, keeping a set of well-funded would-be buyers out of the equation.

And like mixtapes, the newsletter relationship is creating a cult-like following for the creator, turning readers into fans. The fan comes along for the ride as the writer moves from amateur status to stardom and it introduces a relationship with the creator that’s personal. This opens up a ton of opportunities for emerging businesses and, visibly,... See more

I will argue that an engaged community is not what leads to a great product. An engaged community is the result of a great product.