sari

Recently, the news of Shopify’s first foray into advertising, through their Shopify Audiences product has been making the rounds.

I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.

"You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true. The only way to learn to write is to force yourself to produce a certain number of words on a regular basis."

Two things have to happen for someone to be famous:

VCs focus more on thought leadership than ever before, because their access to capital is less valuable than their social capital. Dave Portnoy can become one of the biggest names in finance, raise tens of millions for businesses hurt by the pandemic and move stock prices without having billions under management or a long investing track record let... See more