It's Time to Lie Down and Be Counted

With TV, we at least understood ourselves to be passive observers of the screen, but the interactive nature of the internet fostered the illusion that message boards, Discord servers, and Twitter feeds are digital “places” where we can in fact hang out. If nothing else, this is a trick that gets us to stick around longer. A better analogy for onlin

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The internet doesn’t have to demand our presence the way it currently does. It shouldn’t be something we have to look at all time. If it wasn’t, maybe we’d finally be free to hang out. The first time I ever heard about Facebook, back in 2004, was from someone proudly declaring that she had just spent four hours using it. At the time, it was outrage... See more

The illusion persists because there’s so much money in it. Back in 2016, Ben Thompson wrote that Google’s AI efforts were at odds with its business model: “If a user doesn’t have to choose from search results, said user also doesn’t have the opportunity to click an ad, thus choosing the winner of the competition Google created between its advertise... See more