sari

Gain data scale through demand-side integration

More and more, creative people are going to be expected to manage their own business, their own marketing, their own promotion. And I think just as equally, business people are going to find that their world is enhanced by being creative.

- What is the sales motion?

Finally, UCD’s focus on “successful” experiences obscures possibilities that lie outside of predetermined success metrics, preventing us from designing for uncertainty, failure, or experimentation in the ways we might.