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In contrast, founders in the end-of-life industry stressed to me that accessibility and affordability was often their impetus for starting companies in this “unsexy” category and that they’re more focused in taking the upsell out of death.

One way to segment subscription businesses is to divide them between purely digital subscriptions and subscriptions with physical products

Everything that Google has done to make people stay on the page and make results more accessible has resulted in a set of editorial decisions that mean we’re no longer getting straight search results that take us away from the page, but are in some kind of Upside Down Google Funhouse Internet where the content is brought directly to us, and the... See more

Here’s where we get to the real insight of the book, which isn’t actually an insight about software. It’s an insight about the relationship between creators and platforms.

We want to make it so that for $29, for our basic plan, you get most of the things that Amazon built for itself, right off the bat.