I've first noticed this problem in the startup world where you see famous people that sell books, talk at conferences, and tweet advice to founders, but when you take a closer look, they've never done much founding themselves. They're like the "entrepreneurship" professor that never built a business. They're experts in the metagame -- they're polis... See more
That perceived performance matters more than actual performance (perception is reality when it comes to UX!), and can be achieved as much by designers than engineers.
Today, Curators could set up their ecommerce operation without leaving their living room. They could source inventory through wholesale sites (Faire, Taobao, JD.com), dropship products to a fulfilment service (Shipbob, ShipHero), set up a digital storefront and handle payments (Shopify, Stripe), and even outsource their marketing and creative needs... See more