What’s the solution? For Outdoor Voices, I’d posit a combination of faster and broader product development, more wholesale in the right places (it’s on deep discount at Nordstrom Rack), retail expansion (if the stores are working), sharper marketing, and international growth.
Western culture over-indexes on novelty. It suffers from commitment phobia. I see this in our culture of digital nomadism, job-hopping among yuppies, and listening to books at 3x speed instead of reading them deeply.
Every audience will turn into a community, and every fan will turn into a partner. With Social tokens and Creator DAOs, you'll have the power to incentivize anyone to help you achieve broader goals, meet new people and collaborate with others. DAOs, compared to traditional companies, are open, global, and transparent.
Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.
The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world—and that will have to start with developing superior taste.
you need soul, good judgment, a strong why, and a profound understanding of culture.
More and more, creative people are going to be expected to manage their own business, their own marketing, their own promotion. And I think just as equally, business people are going to find that their world is enhanced by being creative.