One of my long-standing frustrations is that people interested in personal growth and spiritual practices often shy away from difficult political topics, while people interested in debating politics often shy away from personal development and spirituality.
@drinkdirtylemon is a DTC brand founded in 2015 that sells some pretty cool beverages in some pretty cool ways. A thread on the business and their pricing:
Vertical markets are particularly good candidates for a SaaS+fintech business model. While customers in horizontal markets often try different software vendors, resulting in multiple winners in a market segment, customers in vertical markets prefer purpose-built software for their specific industry and use cases.
Sophia Loren // "Isn't it wonderful to be alive? You know, you can forget all about it. Then suddenly you remember, and think of all the things you can do. Here I am. I can walk around. I can talk. I can see things and remember things. I am alive. How wonderful."
Middlers do not want to be told they’re old and nearing the end of their life. Rather, they want to celebrate this new life stage and the freedom that comes with the gift of time.
We don't really need 100 podcasts or newsletters discussing the same issue from a minutely different perspective - that is what editorial is for. The independence economy also prioritises those who can best promote themselves, or perhaps create the most eye catching content
Amish process to adopt new technologies: Few early adopters will use and test the technology. The rest of the community observes the effects on the early adopters