Shopify sees Facebook as one of the channels; Facebook wants to become the channel. Short-term goals are aligned, but long-term, there is no doubt that Facebook is trying to become a platform itself.
Online courses have become a crucial part of the creator, influencer, and thought leader economic ecosystem, especially as we know that creators are experiencing extremely high levels of burnout in their work. It’s hard to make a living from creator funds and tip jars. Online courses make it easy to monetize experience at scale. Again, a total win.