sari

“Products are built to fit with channels. Channels do not mold to products. The reason for this is that you do not define the rules of the channel. You define your product, but the channel defines the rules of the channel."

People might be enthusiastic and capable of some level of self organization but they also require directions and guidance and someone to answer their questions. Most successful crowdsourcing efforts are products of a robust collaboration between the crowd and the individuals guiding them. These people focussed the collective and corrected for some... See more

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more

Because SoftBank is so nakedly ambitious and takes such big swings, it’s extremely polarizing. Most recently, SoftBank’s Vision Fund went from “This is going to change the world” to “They’re ruining venture capital” to “See! This guy is an idiot” in the blink of an eye. As a result, there’s not a lot of nuance in the conversation around the... See more

A platform-funded UCI program could also be controversial among top creators, because it is effectively redistribution within the platform’s economy: a share of the platform’s revenue—which is disproportionately earned from the top creators—would be allocated to emerging creators.