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And the cost of the product does not exceed the perceived value of the first and second points combined.

But many of the web 3.0 advantages are hard to adopt as a large, existing, web 2.0 company. The big ideas: ownership, collaboration, and community are new foundational principles.

And it sounded like a giant contradiction — a slick, Red Antler-crafted brand called Brandless? — which made it a popular topic for discussion. A lot of industry people seemed to want to see it sink.

Oral societies, Walter Ong argued, were deeply conservative because knowledge was scarce and fragile. All memory was living memory, and knowledge would die with those who held it if they did not pass it on to another person.

- “Starting a blog was the single most important decision that I made in my twenties. It’s the thing that unlocked a lot of other opportunities.”– Andrew Chen

“Work and life are finally coming into harmony, rather than balance” – John Andrew Entwistle