sari

The users of your product don’t want to make choices, especially when they are in the first mile. The default options you provide, like which tab they land on and pre-populating fields with suggested selections, make all the difference in pulling new users through the first mile. I like how Dave Morin describes it, “the devil’s in the default.”

Everyone knows @calm Not as many know how @tewy made his first million and proved his product/marketing genius while waking up a nation of young entrepreneurs like myself to the huge opportunity the internet presented. It’s probably not what you expect. Time for a SaaStory👇

Marketing is a battle of perceptions, not products