When we presume to lie for the benefit of others, we have decided that we are the best judges of how much they should understand about their own lives—about how they appear, their reputations, or their prospects in the world.
Let’s cut straight to the chase: advertising isn’t the right business model for Twitter. Twitter doesn’t have the scale for advertising (it has about 10% as many MAUs as Facebook) nor the ad chops (hence its low ARPU).
@drinkdirtylemon is a DTC brand founded in 2015 that sells some pretty cool beverages in some pretty cool ways. A thread on the business and their pricing:
Good ideas appear out of nowhere, from seemingly unrelated concepts coming together and creating a new thought in your head. You can't force this process, your job is to recognize when they show up and take advantage of them.