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Tubes are things which accelerate each person towards their own goal. When you look something up on Google Maps, catch a taxi, or negotiate a win-win contract, that's a tube. Online examples are Google search, Amazon, and various APIs.

Among these changes, employers seem to double down on educational credentials, which universities are uniquely positioned to offer: 64% of employers agreed that the need for continuous lifelong learning will demand higher levels of education and more credentials.

Commercial software, especially aggregators, are incentivized to resist interoperability. To be composable is to be commoditized. Interoperability means you no longer have a data lock-in moat, or a privileged hub position in the network.

Data Bridge, a research firm, predicts that by 2026 the booming global fertility industry could reach $41bn in sales, from approximately $25bn this year. No wonder investors are writing checks.