With large teams and important business goals to lead, Heads of Community will earn a rightful place on the executive leadership team. Community leaders will no longer be embedded inside other functions — they will be valuable enough to stand alone and to build large, high functioning teams.
In the 2020s, consumers will embrace brands that turn themselves into Public Goods: sharing their methods, processes, values – and even their patents – and empowering everyone to play a role in their evolution.
The world is amidst a monumental power shift from Institutions to Individuals — the days when an institution could dictate what you create, when you create it, and how much your creation is worth are over.
Tesla is the first US car manufacturer to mass-produce vehicles without going into bankruptcy in the past 100 years (and now has a larger market cap than the next six largest automakers combined).