These Data Content Loops help the companies reach the scale where other loops like SEO, brand, and network effects can kick in. Barton’s companies then use this content to own search for their market. This gives them a durable and strong source of free user acquisition, which enables them to own demand.
I also try to pay close attention to my media diet. I find it’s much easier to control the inputs vs how you process those inputs. I studiously avoid corporate media and other secondary sources and get almost all my news from primary sources: one-on-one conversations, Twitter and Substack, video interviews, financial reports, technical papers, prim... See more