Virality is the phenomenon of users recruiting new users. When this occurs in a viral loop with a sufficiently high viral coefficient, the results can be explosive. Historically such rates have only been possible online. But new online-to-offline models create the opportunity for explosive growth in the real world. Entrepreneurs can exploit this by... See more
there is also a ceiling of finances and attention. Who has time or money to consume 100 substacks a month? The redundancy question, and lack of coordination between different creators to divide up responsibilities and admin, I think also eventually exhausts the medium and ultimately the audience.