Embedded education is the practice of educating people through encounters that they already have with systems that exist primarily for non-educational purposes.
When everything is measured in terms of engagement, content will be optimized for addictiveness. Not entertainment or artistic merit. Not intellectual substance or creativity. Pure, plain addictiveness.
So yeah, football sucked. Anyone who played college football will tell you that it sucked. And guess what else? I loved it. Most former players loved it. There was beauty in this struggle. A beauty in the "suck".
Whereas Slack was clearly designed to be the home for one company and its employees -- each time you get invited to a new Slack workspace, you need to re-enter your email and go through the signup flow -- Discord was built for promiscuity. Discord users are expected to jump from server to server, and to slide into any other Discord user’s DMs.
Make it easy for people to introduce you
Friends who make intros are doing you a favor.
Write the intro email so they can just copy and paste.
Here’s the email we asked friends to send investors: