Create engagement. As your community grows, members should create engagement among themselves, but you can always create points of engagement to help encourage it, especially in the early days.
“The era of the billion-dollar brand is over; there’s going to be lots and lots of brands that have much more specific focuses,” Davis summarized when we spoke last month.
The best analysis, the best work, the most thoughtful commentary and understanding and deep dives are free. This is an abundance problem, not a scarcity problem. This is a problem of curation and opinion and understanding how to navigate this deluge of people saying what's on their mind. It becomes very reputation-based, first of all. And Twitter... See more
The fundamental idea is revolutionary: communities have always created the best stuff; now, they can finally capture the value, which will crowd in more creation.