The second wave of social is about having people be more conscious about building a graph that best matches the needs of what they want to get from that graph. Initially, importing from your contact/address book made sense. But now we can say that was a mistake. You don't need to follow all people you know on all services.
It’s better for a child to be a big fish in a small pond (as opposed to a small fish in a big pond). “Is it better for your child to be in a fancy Ivy League school where they’re at the bottom of the heap (they’re a little fish), or is it better for them to attend a school that’s not as well-known but where they’re the big fish. The research shows ... See more
By mixing many digital trends (mobile-first, live, video, vertical social networks, social without advertising, putting people over content, etc.), Yubo is building a new category in the social app landscape.