It’s easy to understand why crafty brands suddenly have so much appeal right now: with the boundaries between work and life becoming extremely blurred, people are seeking ways to put a full stop at the end of their working day. Activities that don’t require a screen – or, even better, stop you from being able to reach for your phone – have been on... See more
nice little sparks of copy that lead with the why.
“One day you’re beating up on Facebook for leaving up too much hate speech, and the next day, you’re beating up on them for taking down too many legitimate ads.”
The internet has reduced the opportunity costs involved in launching retail concepts, of every size. Overlay that with prevailing attitudes of many Millennials to make a job, rather than take a job, and you have the makings of many new startups. Add some crowdfunding and the power of influencer marketing to take a product from obscurity to ubiquity... See more
Occupying the middle ground between Facebook’s real-name policy and 4chan’s posts without accounts, platforms like Reddit and Twitter are home to many pseudonymous accounts. The key quality, here, is that these accounts display persistent pseudonymity.