Audience buying is cloaked in opacity – the major platforms are deeply invested in making sure no one truly understands how attention is priced. That means a media company buying audience on Facebook or Google will always be at an informational disadvantage – exposing them to a new kind of arbitrage, one executed by the platform’s own algorithms... See more
A less sterile way to say all this is this.
Today, put away your phone for an extended period of time and pick up a long history book.
Instead of screaming at someone who disagrees with you on Twitter, gift them a book.
Try to be less wrong instead of more... See more
All interviewing should be a matchmaking game of who they are and how they see themselves and where they want to be and is this is a fit. And if this isn't the best fit, isn't it in everyone's interest to get to that as soon as possible? Not six months after you're hired or six years down the line, you feel like you wasted a big chunk of your life... See more