sari

those that make something expensive cheaper.

We’ve outlined some core principles of social token design, but it’s equally important to complement such designs with product-market fit that intrinsically motivates users. For example, a play-to-earn game that focuses its efforts on enabling users to profit but that doesn’t get the “play” element right misses the point: that games are, first and... See more

a technology succeeds because of a user’s experience of the technology MORE than the quality of the technology itself.

3. Influencers enable disintermediation of the social media superpowers: As Facebook matures, CPMs rise, driving up acquisition costs, often rendering the platform unsustainable or unscalable. We’ve witnessed the rise and fall of many D2C companies that competed for attention on Instagram and Facebook, and fell victim to increasingly expensive ad... See more

- As the number of your stored notes increases linearly, the number of connections you can make between them increases exponentially

Last week, I had a coffee with a publishing exec who told me he doesn’t mind the ads I run because they fit and they’re (often) written similarly to the content. The more human the ad, the better it performs. To me, that’s a form of personalization, even if there’s no proprietary “decisioning engine” crunching first-party data.