In the absence of full-time opportunities, individuals will be aggregating contract work to build a portfolio of revenue, and employers will look to outsource on a project basis in order to maximize their financial flexibility while navigating this new reality.
A common misconception is that the IoJ will be like the gig economy. It is true that gig sites like UpWork, Fiver, Uber, and others have been hallmark web2 marketplaces.
Bottoms Up Brands: I’m fascinated by the concept of bottoms up brands. I define bottoms up brands as community driven, mission-oriented brands with distributed IP. This could be a particular type of PFP and the IP around it, products like PartyDAO or entertainment like Crypto Punk Comics. We’re in a world where communities are crowdsourcing product... See more
In contrast, while Uber pitches itself as “The Amazon of Transportation”, in practice, there is not much a platform. While one can certainly order an Uber or now order a e-scooter or e-bike, these are offerings through Uber, not an independent third party. A given third party for example, couldn’t use Uber’s software to build out a business beyond ... See more
The next iteration of DAOs is therefore emerging around creative communities, to enable crowdsourced creativity and coordination (aka “creator DAOs” and similar).