This is what I call the "Hub and Spoke" model — leverage a core subscription userbase and then upsell additional offerings to gain a larger share of wallet from your core customers. Until recently, this option seemed out of reach for most Consumer SaaS companies struggling to simply generate enough demand to support a single product at scale.
I’ll restate the problem with TokenPage: there is a tension between groups such as Yankees fans, Red Sox fans (AKA Yankees haters), and those who just want to maintain accurate knowledge, which bids up the price of a TokenPage orthogonally to the page’s intrinsic value, and may lead to wild swings in the page content when ownership changes hands.... See more
(3) Competitive advantage - do you have something unique which is hard for others to replicate? (note: brand positioning/messaging can be a feature of this, and first-mover advantage definitely helps if it gets traction, however ideally it will have novel features or capabilities that are challenging to replicate and solve an unmet consumer need)