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One obvious question one might ask is “Won’t merchants who opt-in be helping their competitors?”

Others say that sure, most of the stuff in the news isn’t of use, but occasionally you’ll come across some story that will lead you to actually change what you’ve been working on. But really, how plausible is this? Most people’s major life changes don’t come from reading an article in the newspaper; they come from reading longer-form essays or... See more

mily Atkin, who runs Heated, on the climate crisis, told me that her gross annual income surpassed $200,000—and among paid-readership Substacks, she’s ranked fifteenth.