Referral is one of the primary currencies of communities. It’s a deeper level of advocacy in which members are so bought into your community and product that they’re willing to put their own reputation on the line and refer it to others.
Most companies build a product and then look for customers to buy this product. Brand innovators build a customer base and then develop products to sell it to them.
I’ll refer to the work that you do to decide what to build as discovery and the work that you do to build and ship a product as delivery. This distinction matters. As you’ll see, many companies put a heavy emphasis on delivery—they focus on whether you shipped what you said you would on time and on budget—while under-investing in discovery,... See more
So what role does Clubhouse play? I think Clubhouse is quite literally Socrates' Athenian Agora; it's Oral Culture implemented online in its full glory, for the first time. We should expect it to exhibit all of the virtues and pathologies of Oral Culture for sure -- but since we have lived mainly in a Textual culture for the last 300 years,... See more
A tax payable in company shares will align incentives between companies, investors, and citizens, whereas a tax on profits does not–incentives are superpowers, and this is a critical difference.