sari

The Power of a Positive No describes how to say No when it is vital to stand up and protect your core interests and values. It is not just about how to say No, however, but about how to do so in a respectful and constructive manner that can potentially lead to agreement. As its subtitle indicates, it is about how to say No and still get to Yes.

What has become more and more clear to the non-influencer social media user is that things aren’t what they seemed. Influencers aren’t out to “influence” their “followers” in a positive way — they’re looking to “influence” them to purchase material goods from brands that are willing to pay them enough to advertise. Influencers are more concerned... See more

So, Patreon really only works if you’ve already got an audience, and now your plan is to limit it, because Patreon’s model is you provide exclusive content, and once it’s no longer freely available…

The key difference is this...social media apps are about broadcast—share with the world your thought, image, or video.

brands are about trust and signaling. They’re a substitute for incomplete information. When information is scarce and asymmetric, consumers flock to trusted brands. But in many parts of the economy, when consumers have reviews at their fingertips, they no longer defer to brands when they make a purchasing decision.