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So the choice is now: “I’m going to find this niche obscure thing, or I’ll get the mass market thing.” It’s either Paul Skallas or Malcolm Gladwell. Aesop Rock or ASAP Rocky. Boutique brand or Amazon. You get the idea.

The New York Times will triumph financially, dramatically so, and utterly fail as an intellectual institution, at least by its former standards. The editorial branding will be august pronouncements about ‘the paper of record’, but the business model is pure Netflix: All The News Fit To Binge.

Last week, Meta announced that the Facebook newsfeed would be shifting towards an algorithmic, recommendation-based model of content distribution. This announcement marked the most recent example of a major platform to formally make this shift, while other major platforms, including Meta’s Instagram, have been headed in this direction for a while.... See more

People grasp its downside much better than they grasp its upside. But grasping the upside is what we’re all about here at Not Boring, so here it is:

Product is merit and distribution is connections -

Additionally, I’m sure MasterClass makes it super simple for creators to record and produce their classes. It’s a win for everyone: experts get more reach and a bit of money, customers get advice from the best, and MasterClass earns revenue for making it all come together.

An ongoing shame in American newsrooms is that so much great journalism is buried in absolutely sadistic web design.