An enormous and rapid shift is taking place in what creative skills produce enormous amounts of money… for something these creatives might have done for free a mere 24 months ago.
A lot of DTC brands, across categories, adopted “reviving the middle” strategy in the form of good quality items at affordable prices and excellent service. The downside of this model is that it’s costly, and most of these brands emulating it are VC-funded and not yet profitable. Scaling this model is also a challenge, as costs of supply,... See more
The need for calm commerce is evolving beyond fashion and beauty, with high rates of consumers looking to everyday shops for moments of calm. Financial institutions, grocery stores and medical offices should take note.