I’ve been seeing lots of community-focused companies, founders, and initiatives try to build a community exactly the wrong way, by putting everyone in the same forum, and adding members to it over time, expecting the community’s value to scale linearly.
The opposite of a third place online would be Instagram: conversation is not the main activity - not low profile - not leveling - no sense of regulars.
A successful network effect requires both a product and its network, and that was true in the age of the American Telephone & Telegraph Company, and true today. For Uber, the “product” is the app that people run on their phones, and the “network” refers to all the active users at any given time who are connecting with Uber to drive or ride.
You get the point: It is no longer about search. Once you have done the hard technical task of building a search engine, you need to make it great in a region big enough to be interesting to partners, ideally world-wide. Then you will probably need to develop a browser, and ultimately even an operating system. Competition takes place outside of wha... See more