The sheer volume of information available puts a lot of pressure on the speed of communication. Creative content must be understood instantly, otherwise there is no traction. The paradox of this output is that it must be familiar and uncomplicated, but also astonishing and new.
Today, the first fan of Taylor Swift is treated the same as the most recent fan. Long-time, dedicated fans get the same level of access and treatment as everyone else. Over the next decade, that will change.
However, the Passion Economy has issues. First, platforms make constant updates that impact a creator’s earnings potential (ie: Instagram removing the “likes” metric). In addition, as social media platforms grapple with the complex challenges of censorship and free speech, there is real risk to creators of being de-platformed (ie: Zerohedge from Tw... See more