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But I think there’s a key difference: manias like the one that gripped the Dutch in the 17th Century or Beanie Baby collectors in the 1990s were isolated and non-composable. Money thrown at Tulips or Beanie Babies didn’t spur innovation that others could build on.

Social Will Go Local

Games also continue to be a de facto social network. They’re the only kinds of social networks that don’t have to overcome strong network effects to challenge incumbent social networks. If you can consider Fortnite a “social network,” Fortnite grew to 100 million MAU faster than any conventional social network because it was bootstrapped by the... See more

Within a true PLC, the community enhances the consumers’ experience with the product and helps them reach their desired outcome in a faster, cheaper, more enjoyable, or more accessible way. Community can also be a competitive advantage for startups as they build and improve their products.

The best predictor of fitness success is having a personal trainer.