sari

The answer is – you guessed it – signaling.

If, as Sal Delle Palme argues, Web3 heralds the birth of a new economic system, let’s make it one that increases true wealth—not just paper wealth for those lucky enough to get in early but actual life-changing goods and services that make life better for everyone.

Because search is initiated by the customer, you want that customer to not just recognize your brand (which is all that is necessary in a physical store), but to recall your brand (and enter it in the search box). This is a much stiffer challenge and makes the amount of time and money you need to spend on a brand that much greater.

Assuming that education needs to exist, there is probably no one-size-fits-all model for education (other than the need for feedback from the real-world). Therefore, it seems that adaptive learning is important.