sari

They banded together to create something that focuses on a customer-first experience with safe needle piercing, a wide range of earring options with accessible price points, and of course, an inclusive brand that stands for bold self-expression. Similar to Glossier, the company has grown rapidly popular with consumers by focusing its marketing on b... See more

B2B markets are many times bigger than B2C markets (annual global B2B spend is more than $100 trillion), and they’re much more offline. Indeed, massive B2B markets like wholesale and logistics remain opaque and intermediary-driven, with orders and payments flowing via email, SMS, fax, and paper check.

Even so, it is highly improbable that Apple will do much more to be friendlier to platforms and creators unless the government forces them to. Why? They have a great business. Apple has a hardware monopoly over a specific set of consumers, and they’ve leveraged that into a monopoly on payments conducted on those devices.

Online platforms can monetize our online interactions with people we trust. But what’s really impressive is the ability of such platforms to monetize interactions with people we don’t trust, offline.

In short, prioritize your product over your token.