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Brick and mortar stores significantly lower online CAC by improving marketing efficiency (higher click through rates, higher quality scores for ads). Consumers are more likely to trust a brand they have seen in the real world. Ironic in a world where “CAC is the new rent” that one of the best ways to lower your online rent, i.e. CAC, is to pay rent... See more

Similarly, signaling pre and post-internet evolves too. Pre-internet signaling was all about IRL flashiness (a Louis Vuitton bag) while post-internet signaling is about digitally-native flashiness (a Cryptopunk NFT).

MetaFactory creates and produces the very first digi-physical brands whose products will exist as both physical items and digital wearables.

Digital advertisers look for three things in a platform when placing ads:

My advice that I'd go to jail for (provided anyone would listen to me) is "let's focus our energies on fixing the old corrupt systems rather than tilting at the windmills of eliminating the bad people." Efforts to fix bad people always get lots of supporters, but never seem to get any actual positive results.

So yeah, football sucked. Anyone who played college football will tell you that it sucked. And guess what else? I loved it. Most former players loved it. There was beauty in this struggle. A beauty in the "suck".