sari

Dark forests like newsletters and podcasts are growing areas of activity. As are other dark forests, like Slack channels, private Instagrams, invite-only message boards, text groups, Snapchat, WeChat, and on and on. This is where Facebook is pivoting with Groups (and trying to redefine what the word “privacy” means in the process).

Fear is a natural reaction to moving closer to the truth

Many opt instead for a more real, meaningful, and uncultivated micro-network presence instead. In a micro-network, posing in a rented private jet becomes ridiculous, so different forms of social distinction take place, like closeness and belonging, knowledge and expertise, or talent and skill.

We ran 100's of experiments @ Duolingo in 2022. These 4 helped were big for retention: 1) Widgets that “come to life” Our take: Duo gets progressively more frustrated throughout the day if you haven’t done your lesson.