Many might think of exclusivity as the main product here, but the true product is the people. As a feature, exclusivity ensures a certain shared value system, attractiveness level, and often homogeneity of those people, and that’s what consumers are willing to pay for.
This may just be a nicer way of phrasing Zuckerberg’s clown car comment. Twitter happened upon a once-in-a-generation shift: the Internet was changing everything about the flow of information. Twitter stumbled into such a massive opportunity that it couldn’t evolve quickly enough to ride the wave.
For younger generations, Crypto Culture is product market fit. For the internet natives, Discord DO’s are blurring the line between labor and play. Work is occurring in the same places people recreate. Everyone is proximate to both progress and relaxation.
To quote Mike Maples, Jr., “startups start out dead and have to prove they are alive”, and because they paint a picture of a future that does not yet exist, “they have to become a movement”. In other words, they have to galvanise people around a potential that does not exist yet.
One interesting thing I discovered was that Google Search Ads were not generally used as a primary strategy of any of the companies I looked into. After mulling on this, I think this largely has to do with the visual nature of these brands and how much importance is placed on getting those visuals across. Search ads also generally don’t get across ... See more
The app must be self-sufficient, which means having built-in ramps and basic wallet functionality to simplify the experience and make the protocol accessible to as many people as possible.