At VidSummit today, @MrBeast told @ColinandSamir that his six-person thumbnail team makes around 20 different versions per video. They plan what the thumbnail will be BEFORE they film the video. He also sends versions to close friends to measure which one to use #VidSummit2022
Crypto onboarding today is inaccessible, hard to understand, and owned entirely by influencers who earn outsized benefits from new members joining the ecosystem.