sari

The Covid situation is actually fostering the rise of online micro-communities where a small group of users share the same values and interest and, as a result, are super engaged

Quality measures how far a product advances the customer. Scale measures how many people use it.

Why now? If you're a founder, you've heard his question from investors again and again. But how essential is it to have a strong "why now", and why does it even matter? After studying the why now's of dozens of companies, here's what I've learned 🧵👇

"High-medium-low" doesn’t scale. At four or more tasks, you’re forced to start doubling down on designations or to create subcategories of priorities. Eventually, you find yourself with a bucket of “high priority” projects wherein you don’t know what to tackle first.

The first wave was pivotal in starting and encouraging the conversation around women’s health and normalising the use of digital health tools. Startups in this formative era predominantly targeted a younger, digitally-native customer, and so the next natural progression for the market was to start solving for issues experienced by older women.

Highly venture-backed DTCs largely have two pathways to longevity and success. They can sell to an incumbent, much in the same way that Bonobos and Jet.com have sold to Walmart, or they can try their luck and go public. The incumbents are willing to overlook the less than ideal DTC economics because what they’re buying isn’t a business model, it’s ... See more