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By embracing distinct fandoms and communities, Netflix found a new way to engage its audience, from monolithic to micro-interest.
"We're able to look at it: What is that next generation of geekdom, the next generation of fandom?"
Of course, people grab TikToks and share them on YouTube or Twitter or as Reels on Instagram, but those apps receive flattened video files and can’t break them into component parts to be remixed the way you can on TikTok. Those other services are fine endpoints for distribution, but the creativity happens on TikTok. Don't get me started on apps lik... See more
The next thing Crypto Bezos would notice is that web3 lets companies bootstrap early demand without spending a ton of money on marketing. Incentivized customer / owners will spread the word to other customer owners. Might that let him lower prices, or even pay customers to use the product? If Amazon benefited most from scale, Crypto Bezos’ new thin... See more
One of the reasons so many people have converted into paying subscribers for, say, The New York Times, is that they wanted to read NYT content but couldn’t without turning over their credit card information. Because Scroll doesn’t create or even host content, organic exposure will be limited. Of course, its publishing partners could leverage their ... See more