sari

The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—to make your audience see the familiarity behind the surprise.

I wanted to dedicate the first Water & Music DAO update to exploring the role of emergence in DAO onboarding design — specifically rethinking the term “gamification” to support more open-world, self-directed narrative- and skill-building paths for DAO community members.

One last thought here: having said earlier that money comes into the ecosystem either from advertisers or from viewers, I’m excited to see how the two can work together to have a compounding effect. For instance, Maybelline could sponsor a beauty creator’s memberships business, sending members regular make-up samples or discount codes.

Individual personalities are often key to building community-first brands. Think fitness brand Peloton, which cited superstar instructors such as Robin Arzon in its IPO filing as key to its success. Other brands might fulfill this objective by behaving in ways that are simply more human, like Steak-Umm with its distinctive personality-driven Twitte... See more