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But there’s a difference to other software products: Superhuman has signal distribution built in. Every time you send an email via Superhuman, your recipient will notice a little “Sent via Superhuman” in your signature.

Rather than building skill-based career moats, workers of the future may be using their audiences to secure permanent employment.

We don’t hear much these days about the possibility of deflation, and it certainly seems unlikely to arise. We also don’t hear much about the deflationary impact of technology, but we shouldn’t dismiss the idea

This is why for the past eight years or so I've been maintaining a single document where I keep all my hunches: ideas for articles, speeches, software features, startups, ways of framing a chapter I know I'm going to write, even whole books. I now keep it as a Google document so I can update it from wherever I happen to be. There's no organizing pr... See more

In its early days, Instagram made a keen observation: after applying a filter, people would take a while to craft a witty caption. Instagram used this time to quietly queue up the photo for sharing. So when the caption was done, the photo shared instantly; no wait or stress. What looked like an engineering feat was, in truth, a psychological feat.

Aggressive growth projects often lead to UX cruft, slowly degrading long-term user engagement and retention. Yes, you can move short-term metrics by throwing a blocking modal that up-sells a subscription (yes newspaper websites, I’m talking about you!) but how long before that alienates long-term users?

Power is shifting away from institutions and towards individuals. If we’re going to have more control over our own lives, working from anywhere, owning the internet, governing the institutions that support us -- then we need to figure out how to handle that responsibility. We need a self-governing philosophy. Existentialism is a great place to star... See more

Making fewer bets requires conviction. It requires the courage to stay the course. And it requires the support and resources to take the long view. If you do these things, odds are that you’ll do something worthwhile.