Indeed, one of the highest pleasures is to be more or less unconscious of one’s own existence, to be absorbed in interesting sights, sounds, places, and people. Conversely, one of the greatest pains is to be self-conscious, to feel unabsorbed and cut off from the community and the surrounding world
The other problem with media comes from the new subscription business model they implemented. With an increasing polarization, media outlets must stay in their political leaning. If they don’t, they face a massive loss of subscriptions. An example of this happened recently with the NYT. By publishing “Send in the Troops,” the company faced one of... See more
But there’s one thing YouTube has not been able to provide creators: direct access to their audience. And that’s because YouTube has made it clear that they own the customer relationship, not the creator.
It starts with FOMO. This is the secret sauce of any community, but it's hard to manufacture. On Deck created FOMO by doing something unscalable (dinner parties) for years.
With over 1 billion monthly active users & a user base that’s predominantly Gen Z (60%+ to be exact), this is where the next generation of consumers & workers are spending their time – to discover, to learn, and to be entertained.
A consumer who gets frustrated with a free iPhone app will switch to a competitor without batting an eyelash, but that just can’t happen in the enterprise world. As a rule of thumb, the less patient your users, the better-behaved your app needs to be.