sari

In the social networking game, you either die an innovator or live long enough to become a copy cat.

But ultimately, I think some readers just won't pay for a monthly subscription. Finding other ways for creators to monetize these readers (e.g., one-time transactions) without cannibalizing their subscription revenue could be an exciting avenue to explore.

The most effective communicators are ones who most consistently show up as themselves in every form. Write the same way you talk to your friends at a bar.

Of all the research I’ve done about higher ed tech, I’m most reluctant about the pure play online space. If people are going back to school to make a career change, they want to get a job at the end of the experience (shocker, I know). Right now these online courses don’t count for college credit, and don’t have employers waiting to hire students a... See more

For example: there are programs that allow customers to earn points for following a brand or for writing a product review. This sort of bribery usually attracts the least loyal - and least valuable - audience who is mostly interested in the positive transaction utility and has a low brand investment (once they claim a reward, they can unfollow the ... See more