sari

Instead of disrupting Target, the company suddenly wanted to be sold in places like Target.

You can’t manufacture a habit (though Juul is an exception). There’s no way to force consumers to use something, no matter how thoughtful or efficient or effective it may be. Marketing draws them in, but their individual needs, preferences, and interests ultimately dictate how much they’ll value a product.

“The public is often accused of being disconnected from its military, but frankly it's disconnected from just about everything. Farming, mineral extraction, gas and oil production, bulk cargo transport, logging, fishing, infrastructure construction—all the industries that keep the nation going are mostly unacknowledged by the people who depend on t... See more

RULE 4 COMPARE YOURSELF TO WHO YOU WERE YESTERDAY, NOT TO WHO SOMEONE ELSE IS TODAY

Of course, instead of using Anki I could have taken conventional notes, using a similar process to build up an understanding of the paper. But using Anki gave me confidence I would retain much of the understanding over the long term.

If your customers perceive your discount as signaling a lack of confidence in your product's value, they may not want to buy it at any price.

But the point is, in just a few short weeks on the job, I had already realized that because every tough decision came down to a probability, then certainty was an impossibility — which could leave me encumbered by the sense that I could never get it quite right. So rather than let myself get paralyzed in the quest for a perfect solution, or succumb... See more