Like a talent agency, platforms add value to creators by first improving their distribution, exposing them to potentially millions of people. The discovery benefit primarily aids creators who are still building an audience. This feedback loop is positive-sum, encouraging more creators to join. So long as more people keep using the platform, there’s... See more
But most things evolve, and evolve faster than people’s beliefs. It’s a tricky thing that leads to a long history of older generations whose success came from understanding the new rules of their era not recognizing that the rules may have changed again.