We’re already primed to pay real money for digital goods, be it a skin in Fortnite or an animation pack in Roblox, but the value of those items is limited as they’re only usable within the walled garden of the game. With the arrival of NFTs we’re now able to explore new ways to create, share, buy and sell digital goods, that are both platform agnos... See more
Culture plays an important role in determining effective reinforcers. And what’s reinforced shapes culture. Offering tickets to a cricket match might serve as a powerful reward for someone in a country where cricket is a big deal, but would be meaningless to most Americans. Similarly, an air-conditioned office might be a powerful incentive for empl... See more
For decades we’ve assumed that online items were less valuable than physical ones, and internet participation was more about connecting the physical to the digital and managing your physical life online. With NFTs, that responsibility has changed. Not only has the digital world been completely untethered from the physical world, but we are now able... See more
What's more Web3 presents a rich new palette to think about consumer engagement for every media company around how to incent participation, create hybrid membership / ownership structures and more broadly make interacting with content more fun for consumers. Perhaps another way to think about Web3 is as an open gaming platform for everything. Moder... See more
Venture capital will seed companies that make efficient and novel use of people’s posthumous data. Just as lifestyle product development reached its zenith in the vast proliferation of colorfully branded DTC companies, we’ll soon see an outcropping of companies embedding value back into the death condition: Boutique hardware-accessory production fi... See more
Games have evolved beyond Hollywood-style releases to become live services that can thrive for years. These “games-as-a-service” are continually reshaped by user feedback, dramatically extending player lifetimes.
“There is a personal relationship that rises between the streamer and his audience who can shift the motives of spectatorship from casual watching to fandom. That is what happens today when a spectator presses the follow button on Twitch, then donates, and subscribes.”