Shopping? A slam dunk, Douyin and Toutiao already enable a ton of commerce in China. Job marketplace? A bit of a stretch, but not impossible. If Microsoft buys TikTok, I’d certainly give the TikTok team a crack at improving my LinkedIn feed, which, to be clear, is horrifying. What about personalized reading, from books to newsletters to blogs?... See more
Web3 teams have an opportunity to learn from and improve on the strategy of commoditizing the complement. In this essay, we’ll discuss why building and commoditizing a product on top of a user-owned protocol offers maximum leverage to execute this strategy, with potential for stronger economic equilibriums that drive growth, and value, beyond that... See more
If you want to reap the benefits of Simplicity, think big—but don’t act that way. As Steve Jobs proved, one of the most effective ways to become a big business is to maintain the culture of a small business
Durova's fourth law: small organizations run on relationships. Formal policies emerge when the organization becomes too large to operate on that basis. Policies continue to grow in both quantity and complexity in proportion to organizational growth until the policies no longer work, at which point policies remain in place while the organization... See more
Messaging apps, in contrast, tend to allow users themselves to form the subgroups most relevant to them. Facebook Groups is a more flexible architecture than News Feed. Humans contain multitudes, and social apps should flex to their various communication privacy needs.