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6. Things start cracking.

We still bite at the clickbait, but it doesn’t taste so good. Something is wrong. We feel it intuitively and the numbers validate it. We’ve maxed out on clicks and swipes—and especially with pandemic controls and lockdowns coming to an end, it will be even harder to keep people scrolling mindlessly.

Travel agencies are still a mega-spend category, approaching $100bn in the US in 2019.

The process of setting an objective, attempting to achieve it, and measuring progress along the way has become the primary route to achievement in our culture.

Conversely in Web 3, absolutely everything I do ‘online’ (whatever that means now; what do we even do anymore that isn’t online in some form or another?) is public and immutably recorded for all to see. Imagine for a moment Web 2 worked that way: every time you bought something at Amazon, the company broadcasted it publicly, tweeting it out... See more

For example, theSkimm will always provide better curation for urban, millennial, working women than Medium, because the former is not only dogmatically focused on that specific niche, but also pulling-from the entire universe of content to serve them. In contrast, Medium is trying to serve everyone across every interest with highly personalized... See more

Pipe needs to simultaneously attract companies willing to sell their recurring revenue and investors willing to buy it.

In the past, there have been many attempts at disrupting venture capital:

• The proliferation of angel investors (AngelList, 2010)


• Enactment and regulation of equity crowdfunding (Jobs Act, 2012)


• Cryptonative crowdfunding via token sales (2013)

While many of these efforts were successful at generating a greater supply of passive capital for founders,... See more