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“We create products and experiences—I look at our Instagram as a product. It is a form of taking a Recess just like drinking a can is. It’s just as important...Our strategy long-term is to develop a whole platform of products. There are many versions of Recess we can create for specific use cases in the day where you’re looking to reset or... See more

Meta and Google are becoming more expensive and less measurable for brands, leading brands to start exploring new customer acquisition channels. Influencer marketing is one option, and the industry has swelled from $1.7 billion in 2016 to $16.4 billion in 2022 (a 46% CAGR). Influencer underpins discovery-driven commerce.

-That lack legal incorporation (LLC, corp, etc.)

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The first truth is that at least half of our ideas are just not going to work. There are many reasons for an idea to not work out. The most common is that customers just aren't as excited about this idea as we are.