I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.
Societies and platforms flourish when there is a path for everyone to have upward mobility, achieve financial security, and learn and grow. The beautiful thing is, in the real world as well as in the digital world, it’s up to us to build this path.
Expanding on the Engagement capabilities mentioned earlier, one of the most interesting features baked into Web3 experiences is the ability to detect assets held by any given Wallet once it’s synched with a Dapp.
2021 was the year of profile picture (PFP) NFTs. Depending on how you value them, both CryptoPunks and Bored Ape Yacht Club have total market caps (# of NFTs * price per NFT) of around $3 billion each. More than just a disconnected network of owners, though, the humans behind the NFT PFP formed communities, online and IRL. First, they met in... See more