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The new NYT strategy is centered around getting existing subscribers to use more of its products, including:

• Cooking, which has a library of 20k+ recipes, guides, and lessons


• Games, which has its flagship crossword puzzle, along with Spelling Bee, Tiles, and newly acquired Wordle


• Reviews, which offers access to thousands of Wirecutter product

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The greatest unlock to growth doesn’t come from tinkering with audiences, bid strategies, nor even SEO. It comes from *positioning* your product in the most compelling way possible … new frames — both positive and negative — to sell to new... See more

We aren’t anywhere near running out of space for landfill. The Earth is huge and we are good at digging deep holes. Space will never be a meaningful constraint.

Zenly for the web. Similar to the above, except the “game” is “browsing the web”. Imagine the entire web as a physical map, and as you move from cluster to cluster you start hearing friends that are in similar zones.

I said earlier that if we want to encourage creativity, we should just get out of its way. That was an ambiguous statement and I’d like to clear up some of the ambiguity. I will insist that creativity is not rare at all, which becomes clear once we identify the obstacles, organizational and personal, that get in its way.

Is creativity really scarce?... See more

Being closer to the consideration layer with utility-oriented content means XHS will be less substitutable for entertainment. Being closer to the conversion layer also lends its content to easy monetisation through either advertising or commerce.