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2. The Etsy Effect: “The Etsy Effect” is a phenomenon that occurs when a seller promotes their own content or product from a marketplace, and in turn, organically brings in new consumers that purchase not just from the seller but also from the entire marketplace.

As we discussed in last week’s article, Amazon – like Google – is primarily a search engine. But since all its search results – unlike Google’s – are products, it’s easy to rank them by price. If you already know what you want, there’s no point in searching on Google first. Your shopping journey starts and ends on Amazon.

While venture capitalists are optimising for value extraction per mandate, crypto cooperatives intend to create and distribute value as broadly as possible in order to stay minimally extractive long term. This is why decentralization matters.

Truss, which dubs itself “beverage specialists” over “cannabis generalists” is choosing to root itself in the global $1.5T beverage market instead of the nascent cannabis market, which is a $15bn global market as of last year.

Immediacy  — Sooner or later you can find a free copy of whatever you want, but getting a copy delivered to your inbox the moment it is released — or even better, produced — by its creators is a generative asset. Many people go to movie theaters to see films on the opening night, where they will pay a hefty price to see a film that later will be

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4) Community X-Factor