sari
@sari
making Sublime — for you and for me.
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The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information
Claude Hopkins • Scientific Advertising
“Ultimately, a great cult brand — your customers are your fans,” Sternberg says. “The reason they’re your fans, whether they can articulate this or not, is that they see themselves in you and your brand. The brand is a reflection of the best of them — of values that they think they hold, or they do hold, or want to hold, or aspire to hold.”
Dan Frommer • The Scott Sternberg guide to building emotional brands
creativity is like trying to insist that you're alive
Mike White • Creative Spark: Mike White
Whether or not the Oura ring is an effective Covid-19 alert system is still to be determined, and if research ends up discounting the device, that could become a major challenge for the company.
Zara Stone • How a Sleep Tracker Became the Hottest Device of the Pandemic
Startup ArtClub
startupartclub.com
ven so, the question remains: does a social network of just two people actually work?
Tanya Basu • Joshua Kushner’s Bedford is a social network for just two people
Web2 communities were built on intrinsic incentives. Web3 communities will take the intrinsic mechanisms of Web2 and meld them with extrinsic incentives,
Tal Shachar • Creator DAOs:
Phrases to useWhat makes you ask?What about ____ is important to you?How can I help make this better for us?How would you like me to proceed?What is it that brought us into this situation?How can we solve the problem?What’s the objective / What are we trying to accomplish here?How am I supposed to do that?