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The other major kind of advertising is brand advertising. The biggest brand advertisers sell the most generic products like cleaning supplies and processed food. They take commodity products and try to create brand loyalty through emotion-driven advertising. Hence the importance of running repetitive TV and internet ads.

A tradeoff occurs every time you get feedback. You become slightly more mainstream, slightly more aligned with the zeitgeist. You become marginally more of an exploiter than an explorer , standing on the shoulders of the giants who conceived the paradigm you’re striving to build upon. This is very effective when you want to align your work with... See more

-It wants its customers to get very big, but not so big that they build in-house

Harvard, Yale, and Princeton, receive hundreds of millions of dollars annually in benefits directly or indirectly from the federal government, not only in direct financial grants for research but indirectly through special preferences granted by the tax code.

The world makes much less sense than you think. The coherence comes mostly from the way your mind works.