sari

by pulling millions of people into the potential audience for every post or tweet or photo, these companies force everyone to treat every conversation as a potential performance to millions of total strangers.

But conversations  should not  be performances, unless they are explicitly staged as such. Conversations should not be battlegrounds. We

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In 2020, Harvard Business Publishing brought in $262 million in revenue, flat from the year prior. Though disappointing in isolation, that unglamorous performance looks much better when compared to the beatings many other media outlets suffered during the coronavirus lockdown. Over a five year period, revenue grew at a 3.8% CAGR.

Not to mention, it would also be a mindblowing marketing asset; like owning a a billboard on Times Square. Or perhaps more accurately, like owning a subcategory on Netflix.

Some examples of great missions:

• Tesla: “Accelerate the world’s transition to sustainable energy.”


• TED: “Spread ideas.”


• Stripe: “Increase the GDP of the internet.”


• IKEA: “Create a better everyday life for the many people.”


• Patagonia: “Use business to inspire and implement solutions to the environmental crisis.”


• Slack: “Make work life simpler, more

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The second aspect that struck me on this landscape is the categories. The vast majority of the products listed are in the healthcare and senior care categories (again linked to the targeted older population who starts to need care). But there are no, or few, services in the entertainment, fitness, social network, travel, video games or work... See more