sari

There’s a lot going on here at once: The materials, their recyclability, the impact that has on design, aesthetics, and performance, the “circular” concept, the pricing, the idea of renting shoes vs. owning them, the direct consumer relationship vs. buying from a local store, and of course, the subscription business model.

One last thought here: having said earlier that money comes into the ecosystem either from advertisers or from viewers, I’m excited to see how the two can work together to have a compounding effect. For instance, Maybelline could sponsor a beauty creator’s memberships business, sending members regular make-up samples or discount codes.

We can now turn massive aggregations of small contributions into things of lasting value. This fact, key to our current era, has been a persistent surprise. At every turn, skeptical observers have attacked the idea that pooling our cognitive surplus could work to create anything worthwhile.