To his surprise, the emotional hue of a word can invert the meaning of a sentence. People often care less about the truth of their beliefs than the consequences of believing something for fear of being ostracized from their social group.
We can serve as a discovery service, not just based on prior customer relationships, but also geography — especially for physical retail stores that use Shopify for their e-commerce — and eventually a personalized taste graph.
The thing people miss is that there are bad things that become bigger problems when you try to eliminate them. I think the most successful people recognize when a certain amount of acceptance beats purity.
However, anyone that has worked within a DAO in the past year knows this is rarely the case. In reality, many DAOs operate using socialware, relying on documented practices and hoping there is sufficient human attention and coordination to follow these written rules.