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Stephanie Bowker, co-founder of Ourspace and former VP of Marketing at Spendesk:“I honestly don't think it's the right horizon for most companies. For early stage startups it's pointless to pour a bunch of time into mapping out a 12-month plan when you need to learn and pivot on a weekly/monthly basis.”
Adam Fishman • 🔥 Hot Take Alert #4: Annual Planning Is a Colossal Waste of Time
Session
sessionskin.com
(1/14)After observing $250M+ in ad spend on @facebook, I’ve noticed that DTC brands that scale very quickly have a few things in common:
- High margins & high AOV
- Business model is focused on retention
- Cross-border activation is simple
- Product is a consumable & impulse buy
Faheem Siddiqitwitter.comWhat had more important ramifications for the company’s future was Santos’ singular focus on press, with nearly all profits — at least in the early days — going to marketing.
Courtney Rubin • How a Hot $100 Million Design Startup Collapsed Overnight
happiness and
This photo show the other extreme. Topshop was an icon of late 20th century mass-market fashion, but it failed completely to make the jump to online and went out of business in the pandemic.
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
Stir | Where creators earn together
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