We’ve been exploring tech-enabled IRL, both on the “online to offline” origination side and using tech to make IRL experiences more impactful. Pre-COVID, IRL was definitely experiencing a comeback, and we expect this to resume in the future. Localization is a big theme for us, as we believe that local relationships have far greater potential to... See more
wrong, wrong, wrong
it's not desire or motivation or willpower, but positive CONTEXTS that are scarce
when you're in france you speak french, when you're in cambridge you go to class, when you're at a hackathon you code. we need to scale the right kinds of contexts to inculcate
A good product is no longer enough to win a consumer's favor. Shoppers want more than just quality, often looking for products and brands that align with their personal values.
There are fundamentals that I don’t see changing: money comes into the ecosystem either from advertisers looking to reach an audience, or from the audience itself. For the former, the creator economy will continue to capture a greater and greater share of ad spend, mostly because it will capture a greater and greater share of viewer attention. But... See more