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From the beginning, Brandless painted itself into a corner: At $3 per item, it’s hard to make a profit selling high quality consumer and food products unless you’re driving huge volume. For customers, ordering enough $3 items to hit a free-shipping minimum can be exhausting.

we need to go from thinking add  or  subtract to thinking add  and  subtract. The add  or  subtract framing forces us to try and resolve an apparent contradiction. If A is true, then not-A must be false. If I like subtracting, then I must not like adding. Resolving contradiction is not a bad thing. Doing so has aided reasoning at least since Aristo

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What’s interesting is that iMessage and TikTok are polar opposites: iMessage is where you connect with your closest contacts, and TikTok is where you connect with strangers. Facebook’s suite of products falls into the wasteland of “loose social ties” in the middle. Zuckerberg is being attacked from both sides.

The most powerful people in the world today are the people who are writing the algorithms for Twitter, Facebook, and Instagram because they're controlling the spread of information. They're programming the culture.

The key message here is: To bring our planet back from the brink of disaster, we need to get our greenhouse gas emissions to zero.

The conversion rate for paid subscribers is about 10% so if you have 10,000 readers, about 1,000 will pay for your work