sari

So, you’ve got a business that is starting to reach saturation on the subscription product, but since everything has to grow forever, it needs to find new revenue sources. And thus, the pivot to advertising has begun.

What if there were another way? What if a startup that successfully builds a community could opt for an exit to ownership by that community?

Incentives align when the creator is an expert in his or her particular product category: the platform takes a cut, the third-party brand makes a sale, the creator monetizes their expertise, and the consumer purchases products with higher confidence (and often, entertainment value).

11. Real world perks like dinner/tickets to the ball game

“When nothing seems to help, I go and look at a stonecutter

hammering away at his rock, perhaps a hundred times without as

much as a crack showing in it. Yet at the hundred and first

blow it will split in two, and I know it was not that last

blow that did it, but all that had gone before.”