sari

What are all the reasons that @LinkedIn hasn’t been disrupted yet?

When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic. We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of us. But if you look at any enti... See more

The best predictor of fitness success is having a personal trainer.

Given their respective value chains, Amazon and Shopify both have an interest in becoming better at discovery. Technology companies have a tendency to (try to) solve discovery with automated recommendation engines, but that’s not how we make purchase decisions.

This doesn’t mean literally everything is transparent - there’s a huge amount of nuance in how to maintain people’s privacy as we push for the benefits that come with better contribution data. For example, it might be enough to simply know that someone is being paid by a DAO rather than exactly how much.

The Psychology of Money has sold over 3 million copies. But a third of the way through writing the book, author Morgan Housel threw out everything he had written. “I just didn’t like where it was going,” he said. So Housel started over and took an entirely different approach.… Show more

Brick and mortar stores significantly lower online CAC by improving marketing efficiency (higher click through rates, higher quality scores for ads). Consumers are more likely to trust a brand they have seen in the real world. Ironic in a world where “CAC is the new rent” that one of the best ways to lower your online rent, i.e. CAC, is to pay rent... See more

While results of many past and present influencer marketing partnerships have been evaluated based on vanity metrics like follower counts, likes/comments, or general website traffic, in the future we’ll likely see a much stronger focus on data and metrics that paint a clear picture of ROI for each campaign. This will likely be aided by tools and pl... See more