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In web2, the primary GTM stakeholder is the customer, typically acquired via sales and marketing efforts. In web3, an organization’s GTM stakeholders include not just their customers/users, but also their developers, investors, and partners. Many web3 companies therefore find community roles to be more critical than sales and marketing roles.

In the 1830s, “pamphlets” were popular and used to spread ideas and news and gossip, since they were more ephemeral than books, but they also became irrelevant much faster.

Web2 communities were built on intrinsic incentives. Web3 communities will take the intrinsic mechanisms of Web2 and meld them with extrinsic incentives,

“Breaking Points” is currently supported by around ten thousand paying subscribers spread over the various payment tiers. This is a factor of ten more than in the 1,000 True Fans model proposed by Kelly, but it remains a good case study of his model in action: a strong but modest-sized community, discovered and served by using the Internet, directl... See more

The poet David Whyte describes the unfolding of life and career as a “conversation with reality”: