Because of this, the next chapter of reputation will flip from “reputation of platform and publisher” to “reputation of creator.” The source of reputation is no longer with the platform where the creator resides but tethered to the creator itself. Consumers, observers and owners are becoming more creator specific; there is less trust in the platfor... See more
But Croc’s real acceleration came during Covid-19 as its comfortable aesthetic and affordable price point made it the perfect brand to become the “Unofficial Shoe of the Pandemic.” Crocs embodied the vibe (retro, #throwback), the feeling (comfort, individuality), and met the need (glorified slippers for lives lived at home). Over the past three yea... See more