1/ On Real Estate
You invest in real estate - the largest and most tangible asset class in the world.
You don't believe in any of this NFT mumbo jumbo.
What you are just buying a token? The JPG is somewhere else? What are you even buying?
Building a beverage brand used to be a function of buying advertising, courting the right distributors and merchants, designing attention-grabbing packaging, and paying the right bribes to get good placement at retail.
Although digital platforms promise interpersonal connection and form the technical backbone of our online society, they are, first and foremost, spaces driven by capitalist logics of enclosure, control and profit-making. They are owned and operated by private corporations accountable to shareholders with voracious appetites for revenue. They have a... See more