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Turns out, when your inner world is full of conflict, and when your actions are rooted in insecurity and distrust, the golden rule isn't worth a whole lot.

For a while, the DTC playbook was golden: Start with a commodity product, something like dish soap or underpants. Give it a modern design and wrap it in minimalist packaging. Include a pastel background in the impeccably staged product photos, which splash across a Shopify-powered e-commerce site flanked by sans-serif fonts, punchy copy and a... See more

The questions were, ‘What did you accomplish?’ ‘What will you accomplish next?’ ‘How can you improve?’” “That’s it?” “Not quite. The question on the back was, ‘Are you embracing the values?”

Despite hundreds of features, the navigation bar at the bottom of the WeChat screen is four icons: Chat, Contacts, Discover, Me. Zhang: “I told the team to establish a rule that WeChat shall always have a four-icon bar, and never add anything to it.”

One of the largest issues with our food system today is the lack of accounting for negative externalities. Big Food creates products that make people sick, and externalize that cost onto the US healthcare system (and thus the US taxpayer). Big Food harms the environment, and makes the government + populace pay for it. Big Food lobbies to influence... See more

Once you have gathered a small and tight community around a shared vision, the next step is to design the Tokenomics of your project.