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Pre-gamification, the aims of discourse are complex and many. Some of us want to transmit information or to persuade; some of us want friendship. Some of us want to join together  in the pursuit of truth and understanding. Twitter gamifies discourse and, in so doing, offers  us re-engineered goals for our communicative acts. Twitter invit... See more

There are almost the same except for one small thing – profitability.

the science of business is scaling, and the art of business is things that don’t scale

Loom was 2 weeks from running out of money. Now it's worth $1.5 billion and has 14 million users. 5 ways Loom wows new users that you can steal:

7. Open, objective, governance and evolution.

Aligned incentives with their customers. They usually have a “pay per use” pricing model with the ability to scale operations ‘infinitely.’