Surprising: “All good writing has a twist-a kind of moment when something begins to change. Just like a horror movie, you build up that suspense and flip it.” – David Perell
The psychology of the internet looks nothing like the Super Bowl. The internet is hyper-fragmented. It’s an isolated, personalized, asynchronous, choose-your-own-adventure experience. Brands, which used to be mass-produced, are now micro-targeted. The internet has unlimited shelf space, so monopolizing brick and mortar shelves is no longer a defens... See more