Bottom line: the creativity of your staff isn't for coming upwith your core ideas for you, it's for making your core ideasbigger and better once you've come up with them. To say "I'llknow it when I see it" is to abdicate the hard work of creationwhile hoarding the authority to declare what is or isn't good.
Fast forward to today, eCommerce has made it possible for emerging brands with a niche product to achieve nationwide retail distribution at an accelerated rate.